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The Cronkite Agency
Digital Marketing Specialist - Spring 2025
Client: in Avondale, AZ
As a Digital Marketing Specialist at the Cronkite Agency, my team members and I were able to build creative and data-driven strategies, using SEO on Google Ads, paid Meta ads, and organic social media on Meta platforms, that helped our client stand out online. I earned multiple certifications through Google, and turned insights into eye-catching content and results. Whether it’s A/B testing or breaking down analytics, our main priority was to help our client grow in ways that make sense for them through SMART Goals.
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"Find Your Grind" Meta Ad - February 2025
Song: "My Addiction" by Alex Guesta
In early February 2025, the Modern Grind team travelled to the physical store in Avondale to film content to then edit and publish throughout the semester. This specific ad was curated using continuous shooting mode on my camera to give it the "Stop-Motion" effect. We set the camera on a tripod and asked the barista to make a drink of her choice. As she was making the drink I was pressing the shutter button to get a burst of photos.
When editing this video, I compiled all 120 photos into iMovie and edited the speed at which each photo would show for to give it the Stop-Motion effect. Working with my team members, we talked through how we could edit the base video using filters and finding audio that could match it.
The video embedded here is the version we used on both Instagram and Facebook.
Google Search Ad - March 2025
During most of March, we set up a Google Search Ad that was a general promotion for the Modern Grind Website. Here is a screenshot example of what our ad looked like to viewers:
Instagram A/B Test Ad - March 2025
As a team, we were also tasked with creating an A/B test ad to see what factors could make a difference within an ad for the brand. We decided to create a test using two different pictures, one featuring a barista, and one featuring a drink. To the right, is the sample of what the drink featured photo would have looked like on Instagram stories:
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